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Bear Garden 3: Our Universe
Bear Gardens are quarterly themed daytime carnivals where students can relax alongside their friends and enjoy free merchandise, food, games, and prizes.
Spearheading the campaign, I looked towards our main demographic, K-Pop fans, and created content that would resonate with them. Expanding our use of TikTok and Instagram Reels, I produced various videos to market the event, which included look books for each character and dance covers. As a result, the event brought in over 1000 attendees becoming one of the most attended Bear Gardens.
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